Product marketing is the ultimate mullet.

Business in the front. Party in the back.

Let's talk about it

The Mullet, Explained

A little business. A little curiosity. A lot of connecting the dots.

Business in the front

Start with the business goals, understand what matters, and build a strategy that actually moves things forward.

Get under the hood

Know the product inside and out. Dig into the market, understand the competition, and find the opportunities others might miss.

Put yourself in their shoes

Get close to the customer. Understand what they're trying to accomplish, what gets in their way, and why they should care about your product.

Party in the back

Turn all that thinking into something people can understand, believe in, and act on. The positioning, the story, the launches, and everything in between.

Business in the front

Start with the business goals, understand what matters, and build a strategy that actually moves things forward.

Get under the hood

Know the product inside and out. Dig into the market, understand the competition, and find the opportunities others might miss.

Put yourself in their shoes

Get close to the customer. Understand what they're trying to accomplish, what gets in their way, and why they should care about your product.

Party in the back

Turn all that thinking into something people can understand, believe in, and act on. The positioning, the story, the launches, and everything in between.

SELECTED WORK

The receipts

Here's where strategy meets execution. A look at some of the problems I've tackled, the thinking behind the work, and what happened when strategy met reality.

One company. One hell of a story.

Company positioning, value architecture & differentiation

I built the positioning and messaging architecture that connected a growing product portfolio to a cohesive company story, with frameworks adopted across teams.

POSITIONING / MESSAGING

Putting the busywork on autopilot.

AI-enabled PMM operations & GTM systems

I built AI-powered automations, plugins, and connected workflows that brought product intelligence, competitive insights, and go-to-market operations together, making the work smarter and more scalable.

AI-POWERED PMM OPERATIONS

Turning product value into customer habits.

Customer lifecycle, adoption & expansion

I built the Adoption Playbook and lifecycle frameworks that help teams turn product capabilities into lasting customer value, deeper adoption, and expansion.

LIFECYCLE / ADOPTION STRATEGY

EXPERIENCE

The road that got me here.

A few different industries, a lot of different products, and one increasingly clear throughline: making complex things make sense.

Product marketing is the ultimate mullet.