PRODUCT MARKETING LEADERCHATTANOOGA, TN  ·  WORKING EVERYWHERE

✳ Strategy with a little bit of nerve.

Product
marketing is
the ultimate
mullet.

Business in the front.
Party in the back.

I build the strategies, positioning, and operating models that connect product investment to customer value and business growth.

Get to know my work ↓
THE THINKING BEHIND THE MULLET

The best of
both worlds.

Yes, the haircut. Business in the front, party in the back.

Product marketing is part art, part science. It's knowing when to dig into the data and when to trust a good instinct. When to build the strategy and when to make the story sing.

It takes curiosity, creativity, and commercial thinking, plus a willingness to wear a lot of different hats (or mullets).

Just like the mullet, it's a perfect balance. Part art and part science, with a little bit of everything working together to create something valuable.

STRATEGY × CREATIVITY × COMMERCIAL THINKING → VALUE

THE WORK, NOT THE WORDS

Good strategy.
Better follow-through.

A few ways I make the complicated make sense, then make it move.

✳

THE SHORT VERSION

I like big questions,
clear answers, and work
that gets out of the slides.

I'm at my best where product, customer, and commercial strategy meet. I ask the questions that get everyone to the real problem, find the story worth telling, and bring the right people along to make it happen.

BUSINESS ACUMEN
WITH A POINT OF VIEW.
PRODUCT×CUSTOMER×COMMERCIAL→GROWTH

A HUMAN, NOT A FRAMEWORK

Serious about
the work. Never boring.

Product marketer, curious human, enthusiastic question-asker. Currently in Chattanooga, usually reading something, making something, or taking the scenic route with Reuben.

A little more about me ↗
Sierra Daggett, product marketing leaderTHE PERSON
BEHIND THE MULLET