One company. One hell of a story.
One company. One hell of a story.
One company. One hell of a story.
Three customer outcomes. One connected positioning system.
Three customer outcomes. One connected positioning system.
Three customer outcomes. One connected positioning system.
Built a unified narrative connecting company positioning, customer value, and product messaging.
Built a unified narrative connecting company positioning, customer value, and product messaging.
Built a unified narrative connecting company positioning, customer value, and product messaging.
Role: Positioning & messaging strategy
Role: Positioning & messaging strategy
Role: Positioning & messaging strategy
Scope: Company narrative, value framework, GTM enablement
Scope: Company narrative, value framework, GTM enablement
Scope: Company narrative, value framework, GTM enablement
An expanding portfolio. A fragmented story.
An expanding portfolio. A fragmented story.
An expanding portfolio. A fragmented story.
As the portfolio grew, the story became harder to connect.
As the portfolio grew, the story became harder to connect.
As the portfolio grew, the story became harder to connect.
Three outcomes. One connected story.
Three outcomes. One connected story.
Three outcomes. One connected story.
A shared framework connecting the product portfolio to the value merchants care about.
A shared framework connecting the product portfolio to the value merchants care about.
A shared framework connecting the product portfolio to the value merchants care about.
One connected system. Three levels of meaning.
One connected system. Three levels of meaning.
One connected system. Three levels of meaning.
COMPANY POSITIONING
COMPANY POSITIONING
The company story.
The company story.
The company story.
CUSTOMER VALUE
CUSTOMER VALUE
Save Time / Save Money / Make Money
Save Time / Save Money / Make Money
Save Time / Save Money / Make Money
PRODUCT NARRATIVES
PRODUCT NARRATIVES
Individual products and capabilities connected to customer outcomes.
Individual products and capabilities connected to customer outcomes.
Individual products and capabilities connected to customer outcomes.
One story. Everywhere.
One story. Everywhere.
One story. Everywhere.
A positioning system designed to travel across the business.
A positioning system designed to travel across the business.
A positioning system designed to travel across the business.
The messaging carried across sales decks, product experiences, internal enablement, and the website.
The messaging carried across sales decks, product experiences, internal enablement, and the website.
The messaging carried across sales decks, product experiences, internal enablement, and the website.
120+
120+
120+
GTM team members trained and enabled.
GTM team members trained and enabled.
GTM team members trained and enabled.
A shared foundation for communicating company value across the organization.
A shared foundation for communicating company value across the organization.
A shared foundation for communicating company value across the organization.