My Career Path

I’m Sierra, a strategist, storyteller, and builder from the ground up.

With 6+ years in B2B SaaS and startup worlds, I turn technical products into clear, compelling narratives that drive real growth. I’ve launched generative AI tools, built product marketing functions from zero, and led go-to-market strategies that don’t just check boxes, but move the needle.

Experience

  • Remote | 2023 - Present

    • Launched LLM-powered location analytics tools, driving a 30% increase in adoption and 5% higher sales win rate in 6 months.

    • Owned platform-level messaging for Unacast’s API products, partnering with Product to influence roadmap and with Sales to create pipeline-driving plays.

    • Created the company’s first customer advisory board to capture deep customer insights, increasing NPS and accelerating roadmap alignment.

    • Developed and led sales enablement strategy with ABM playbooks, improving close rates for new verticals.

    • Orchestrated launch campaigns for observability features, enhancing product visibility and driving enterprise interest.

    • Built and executed the full-stack GTM strategy for generative AI workflows and developer onboarding tools.

    • Implemented pricing and packaging recommendations for infrastructure products, supporting monetization initiatives.

    • Built and scaled competitive intelligence and sales strategy programs that shortened the sales cycle.

  • Remote | 2022 - 2023

    • Led multi-product GTM strategies, boosting product activation by 20% and increasing win rate by 12%.

    • Drove alignment across Product, Sales, and CS through a structured GTM planning model, reducing launch cycle time by 15%.

    • Designed persona-based enablement playbooks and onboarding journeys to support a PLG transition.

    • Created platform content including case studies, technical walkthroughs, in-product messaging, and sales collateral.

    • Conducted win/loss interviews and built insight feedback loops that informed roadmap and narrative pivots.

  • Salt Lake City, UT | 2019–2021

    • Managed GTM strategy for a portfolio of 140+ software/hardware products, contributing to 10% revenue growth in targeted segments.

    • Revamped product positioning and lead gen content, resulting in a 120% increase in digital engagement.

    • Built global enablement materials and dashboards to support data-driven sales decisions.

  • Salt Lake City, UT | 2017–2019

    • Led content and marketing for 13 regional publications, increasing audience engagement by 25% via SEO and content optimization.

    • Managed multichannel advertising campaigns with 300K+ reach, driving 20% YoY growth in audience size.