SELECTED WORK / 2026

The receipts.

Strategy is easy to talk about. Here’s what it looks like in practice.

01 / POSITIONING

One company. One hell of a story.

Built a company-wide narrative and messaging architecture that connected a complex product portfolio to three customer outcomes.

02 / OPERATIONS

Designed and built three complementary AI systems for marketing intelligence, GTM execution, and recurring product marketing operations.

03 / ADOPTION

Evolved customer outcomes into a feature-level adoption strategy and programmatic merchant growth journey.